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RETAIL INITIATIVES

Brand

Education 

Development of sustainable and mobile-friendly seasonal brand education content for global Wholesale accounts.

Global Training Guides
Moose Knuckles FW23 Training Guide
SS24 World of Moose Knuckles

 

Pop-Ups

Featured social media and retail marketing campaigns, and clienteling efforts implemented to attract new retail clients, build customer loyalty, and maximize incentives for existing client base in the NYC market.

Social Media/ Email Marketing Campaigns
G-STAR
SS15 New Collection video with influencer Monicastylemuse
Social Media Style posts featuring shop staff 
Email Campaigns featuring retail promotions, holiday sales, and denim incentives

Paul Smith​
Email Promotions: Pride, Father's Day, Corporate and Chinese New Year partnerships

Promotions/Trunk Shows/Client Incentives
Paul Smith x Davidoff Trunk Show
Paul Smith Trunk Show at Amex Tower Cafe
Paul Smith Travel Collection, New Collection, and Chinese New Year Promotions
G-STAR Bounceback Card Promotions, Friends and Family Promotions, Reward Cards
Featured initiatives of events and collaborations to increase sales, metrics, and drive client base for various brands within the NYC Market, grossing $60million annually. 
EventsMadewell x VansMadewell x Stylish Gambino (Jessi Fredrick)Madwell x Hartland BrooklynMadewell x M Carter- Event Proposal & PhotosMadewell x Meredith Kahn- Event Proposal & PhotosFree People EventsG-STAR x Raw for the Oceans G-STAR New Collection Event ProposalG-STAR Event Flyers created for Email Subscriber ListPaul Smith Amex and Davidoff Event Proposal Outlines

Visuals

Featured visual merchandising rollouts for new shop openings, monthly floor sets, brand collaborations and campaigns.
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Visual Merchandising
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Kate Spade 
Madison Avenue Flagship New Shop Opening Visual Photos
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Paul Smith​
Seasonal Window Displays
Interior Merchandising and Mannequin Styling
Campaign/Runway Windows 
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G-STAR
Raw for the Oceans Visual Rollout
Seasonal shop Merchandising- NYC stores
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Free People
Seasonal and Holiday Floor Sets 
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R13
Fall 2019 Collection Mannequin Styling 
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Nanushka
NYC Flagship Grand Opening- Visual Merchandising and Furniture Setup
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Social 

Media

Featured plans implemented to execute seasonal sales and marketing strategies, performance planning, development and training for stylist and management talent for six brands in the NYC market.
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Sales Planning & Performance/ Training & Development
Shop Meeting Agenda 
Hotel Networking Package Development
Seasonal Marketing Proposal
Seasonal Action Plan
Management and Operations Training Plans
Monthly Shop Performance Outline
Brand/ Market SWOT Analysis
Staff Performance Reviews
Stylist Self Assessment
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Clienteling Efforts and Results
Email Capture Trackers for Shops 
Appointment Outreach and Email Templates
Appointment Guidelines
Social Media Performance
Stylist Productivity Recap and Tracker
Client Capture Trackers 
Clienteling Initiatives and Performance Results 
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